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Augmented Reality (AR) and Virtual Reality (VR) are one of the multimedia technology trends that are on everyone’s lips this year. whereas giants companies like Facebook, Google, Lenovo, HTC, Snapchat, Ikea presented their gears. Most probably, Amazon intends to join the game and is rumored to explore AR, and Samsung has products in the lines as well.
AR and VR connect the lines between the physical and digital worlds. They are often referred to as sister technologies has tremendous market potential in coming years.
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Slowly but surely, Multimedia technologies are changing the shape of businesses
Multi Media Platforms
Virtual Reality (VR) is one of the multimedia platforms. VR’s main strength is in the fact that it completely immerses a user into virtual reality which makes it an excellent tool for gaming or 3D films. Computer technology are used to create a real environment in a virtual way. Not like traditional user interfaces, In Virtual Reality, it places the user inside an experience. Instead of viewing a screen in front of them, users are totally involved and able to interact with 3D worlds around them. By adding as many senses as possible, such as hearing, vision, touch, even smell, the computer is transformed into a gatekeeper to this artificial world.
Augmented reality (AR) is also one of the multimedia technologies platforms. AR takes the existing environment/surroundings and enhances it with digital information and elements. Augmented reality can be applied to various industries like real estate, fashion, banking, education, tourism, healthcare, and even manufacturing. Funny and surprising effects in selfies and other photos in Snap chat/Instagram are a particularly suitable example of augmented reality. Augmented reality is all about connecting the real world with vast virtual world of information that we've collectively created on the Web.